How have you developed your approach to delivering a new serious diagnosis such as cancer, diabetes, or a chronic progressive condition in the primary care setting, where the relationship is longitudinal and the follow-up is yours to carry?

I think the Primary Care physician is in a unique position to deliver difficult news to their patient. Given our long-term relationship with the patient and often with their family, there is an element of trust and familiarity that can provide a measure of stability and security in the midst of the ...